Zoey's Homemade: Children's Health Food Brand
Campaign Description
Zoey’s Homemade is a children’s health food brand founded by single mother – Jamie Lim. The brand is dedicated to provide nutritious and healthy meal solutions especially for children. Zoey’s range of products are made from high quality ingredients and strictly adheres to principles that ensure the products with NO added MSG, NO added additives, NO added preservatives, NO added artificial colors, and NO trans fats.
The brand name “Zoey” is inspired by Jamie’s daughter. The business began from her small home kitchen and, through seven years of relentless effort, successfully transformed into a company valued at 20.7 million Malaysian Ringgit.
With innovative thinking and keen market insight, Zoey's Homemade has launched over 80 varieties of children's products to-date. The company has also developed a 24-hour online store, set-up a flagship store, and a food processing factory to meet the growing demand for healthy food among families. In 2023, Zoey's Homemade successfully achieved revenue of 4.8 million Malaysian Ringgit, with projected costing at 7 million Malaysian Ringgit this year.
In addition, Zoey's Homemade is in the process of obtaining halal certification, which will facilitate the brand's expansion into larger markets. Looking ahead, Zoey's Homemade plans to launch ready-to-eat children's meals. The company aims to enter convenience stores and petrol station marts, while also exploring more offline retail outlets and service centers. The first service center in East Malaysia, located in Kuching, marks a new milestone in the brand's regional development.
